Cube is still a relatively young bike brand — it only began life in 1993 when boss Marcus Pürner began his cycling business in the corner of his dad’s furniture factory in Waldershof, Germany. But in little more than two decades Cube has risen to sit alongside Scott as Europe’s nearest challengers to international super-brands such as Giant, Trek and Specialized.
The Cube range is quite simply staggering in its breadth and quality, and that’s been reflected in the company’s international sales successes, with turnover of almost 200 million euros in 2011/12, and an export market of 34 countries. But more importantly, Cube’s history of innovation — from ultra-lightweight carbon road race bikes, to incredible full-suspension mountain bikes, to truly exceptional electric bikes — has won it huge amounts of respect across the cycling world.
In fact, with the twin influences of German engineering and European cycling culture, Cube simply makes world-class bikes.
For a young brand, Cube has already had some very notable achievements. For example, its Agree range of road bikes were some of the first from a mainstream manufacturer to really get close to the £1,000 price point for a full carbon complete bike. At the other end of the road bike scale, Cube’s Litening road bikes are some of the most incredible drop bar bikes currently on sale and represent the zenith of composite bike technology.
But this year Cube is leading the way in quite another area of the bike trade. Cube’s electric bikes have already established themselves as some of the very best pedal-assist machines available, but for 2015 they will be taken one step higher with Cube being one of the first adopters of Bosch’s brand new Nyon technology.
Rather like how modern cars can feature touch-screen controls to work various comfort, navigation or entertainment functions, the Nyon system uses a handlebar-mounted 4.3in touch-screen to access a host data. Not only will the Nyon screen show how far it’s possible to travel on the remaining charge of your e-bike’s battery, but it’ll also reveal the quickest, most e-bike friendly way home with its inbuilt satellite navigation function. Or it will show cadence, heart rate or calorie expenditure with its inbuilt personal trainer app. Or it will even sync with a smartphone to present incoming message alerts. Clever stuff, huh?