Never underestimate the power of a math-obsessed athlete with an innovative idea. Jim and Mieke Meyer, Quarq’s founders, moved to Australia in 2006 for her to work on an MBA and him to focus on triathlon. Jim wanted a power meter for training but couldn’t find one that fit his needs or budget. So, with his background in mathematics and passion for tinkering, he decided to start his own power meter company. As a result, Quarq – an intentional misspelling of the word quark, which is a fast-moving subatomic particle – was founded.