"Making the sports you love a bit safer and even more comfortable and also supplying the worlds best athletes with the products they need is what moves us, what we have in common and what we stand for." Bliss Protection was founded 2006 by Matthias Ascherl and his crew. The guys at Bliss - all of them are passionate MTB bikers, skiers and snowboarders - were not satisfied with the body armour at the market. Every product was - or even still is - too bulky and made you look like a "Robo-Cop". It was time to do something new, something different, something better!