Product Code: 150659
£422.40 WAS £480.00 Save 12% GBP
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Product Description

Enduro racing is about pushing the limits of performance. So is this new wheel, which is engineered to give you an edge on the most extreme terrain.

Whether you’re an enduro racer or an all-mountain ripper, you need a wheel that delivers the perfect balance of strength, stiffness and lightweight agility—so you can push it on rowdy descents and still hammer up climbs with efficiency. The Deemax Pro, weighing just 1710g, gives you the confidence to nail new lines and carry more speed on technical downhill terrain. It was developed with input from top pro racers, including legendary gravity racer Sam Hill, who rode a prototype version to his first Enduro World Series race victory in 2016. The rims are lightweight, yet also strong enough to withstand the abuses of hard-charging trail riding. Our innovative ISM 4D manufacturing process removes any unnecessary material from the rim. This process minimizes weight and reduces inertia while leaving enough material on the sidewalls and spoke bed where most of the stresses apply. The rim width, which affects tire shape and size, is based on the choice of our pro riders. The rear is 25mm (internal), ideal for acceleration and control. The front is even wider, at 28mm, to boost control on the most aggressive trails. The wheel is laced with 24 Zicral spokes for maximum power and brake torque transfer. The rear hub features our fast-engaging ITS-4 freehub and is compatible with any drivetrain setup. The front hub is 15x100/20x110 or 15x110 (Boost) compatible, and the rear wheel comes in 12x142 or 12x148 (Boost). The Deemax Pro is 27.5” with 6-Bolt brake rotors, and it ships with UST valves for tubeless setup.

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* Prices are estimates and will be calculated at checkout based on your minimum deposit.
Home Delivery by Experts

All Terrain Cycles are now offering a Home Delivery service.

Our Cytech qualified mechanics will first make sure that your bike is fully checked and ready to ride.

Then we will deliver it completely assembled direct to your home or place of work where we will set up your bike for your personal needs and answer any questions you may have. All for just £50.00.

Our delivery map indicates a general area, however, if you do not see your location on the map please call us on 01274 588488 to discuss a special delivery.

Hometech Map
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Stock is held at our two stores and at an external warehouse, and as a consequence our website does not show live stock.

Upon placing an online order we will notify you if we are unable to fulfil your order within 1-5 working days.

We do not charge your credit or debit card until we dispatch your order, unless by prior agreement or as a holding deposit for special purchase items.

Our mail Order Customer service is open Monday to Friday 8am to 5.30pm

If you are visiting one of our stores and interested in a specific item, please ring us on 01274 588 488 to check that it is available at the store you are visiting before making a special trip.

This telephone number is manned 7 days a week in line with our shop opening hours.

Key benefits

Breakthrough performance with “Race-Tuned” rim widths

Front and rear wheels are individually engineered for specific demands put on each
28mm wide (internal) front rim proven faster through extensive testing with the top pro enduro racers
25mm wide (internal) rear rim with Isopluse lacing and 24 Zicral spokes delivers maximum acceleration in a lightweight package

Corner and descend with sharp handling and proven durability

ISM 4D rim technology minimizes weight, and Isopulse spoke lacing creates lightweight, stiff and dynamic ride quality
Maxtal alloy rims and Zicral spokes for added strength and durability

UST Tubeless Ready design gives you total control on rugged terrain

User-friendly tubeless technology for better traction and control with reduced risk of punctures
Wheelset ships with UST valves



  • Rear axle: 12mm thru axle, convertible to Quick Release with optional adapters
  • Freewheel: Shimano/Sram or XD
  • Front axle: 20mm, convertible to 15mm thru axle with included adapters
  • Pair 650b/27,5" without tyre: 1710 grams
  • Front 650b/27,5" without tyre: 810 grams
  • Rear 650b/27,5" without tyre: 900 grams
  • Freewheel: ITS-4 alloy
  • Front and rear bodies: aluminum
  • Adjustable sealed cartridge bearings (QRM+)
Intended Use
  • Recommended tyre sizes: 44 to 76 mm (1.75" to 3.0") front and 50 to 76 mm (2.0" to 3.0") rear
  • For a longer longevity of the wheel, Mavic recommends that the total weight supported by the wheels don't exceed 120kg, bike included
  • Hookless profile
  • Internal width: 28 mm front and 25mm rear
  • ETRTO size 27.5": 584x28TSS front & 584x25TSS rear
  • Weight reduction: ISM 4D
  • Valve hole diameter: 6.5 mm
  • Tyre: UST Tubeless and tubetype
  • Drilling: Fore
  • Material: Maxtal
  • Shape: straight pull, bladed
  • Lacing: front crossed 2, rear Isopulse
  • Nipples: Fore integrated aluminum
  • Count: 24 front and rear
  • Material: Zicral
  • Hub width : Boost (front 110, rear 148) or Non-Boost (front 100, rear 135/142)
  • Disc standard : 6 Bolts only
  • Color: Black only
Delivered with
  • Multifonction adjustment wrench
  • Front 15 mm adapters
  • UST valve and accessories
  • User guide
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