Paceline Products was incorporated in 1993 to develop and market a skin lubricant and synthetic chamois conditioner. The initial goal of the company was to make a non-greasy skin lubricant and chamois cream that would wash out of clothing and off skin with soap and water. And so, Chamois Butt'r® was invented. It was available to racing cyclists on a very limited basis until 1997. Chamois Butt'r® was introduced to consumers and retailers regionally in 1997. The popularity of Chamois Butt'r® has been a key part of our success.We also distribute other manufacturer's products that are unique or the best quality product available in their category. We distribute products we like to use and want to make available to other cyclists and runners.