Privacy policy
Privacy Policy
Last Updated: 06/07/2026
At All Terrain Cycles ("we", "us", "our"), we are committed to protecting your privacy and handling your personal information transparently and securely.
This Privacy Policy explains how we collect, use, store, share and protect your personal data when you:
- Visit www.allterraincycles.co.uk
- Purchase products from us
- Contact us by phone, email or online forms
- Create an account
- Subscribe to our marketing communications
- Interact with our advertising or social media
- Consent to cookies and similar technologies
This Privacy Policy applies to customers and visitors in the United Kingdom, European Economic Area (EEA) and Switzerland.
Who We Are
All Terrain Cycles
Shed 25
Salts Mill
Saltaire
West Yorkshire
BD18 3LA
Email: sales@allterraincycles.co.uk
Telephone: +44 (0)1274 588 488
Opening Hours:
Monday–Saturday
9:00am–5:30pm
For the purposes of UK GDPR and EU GDPR, All Terrain Cycles is the Data Controller responsible for your personal data.
What Information We Collect
Depending on how you interact with us, we may collect:
Identity Data
- Name
- Billing and delivery address
- Date of birth (where required)
- Account information
Contact Data
- Email address
- Telephone number
Transaction Data
- Products purchased
- Payment details (payments are processed securely by our payment providers; we do not store full card details)
- Order history
- Returns and refunds
Technical Data
- IP address
- Browser type and version
- Device type
- Operating system
- Time zone
- Website usage information
Marketing Data
- Marketing preferences
- Consent records
- Email engagement (opens and clicks where applicable)
- SMS engagement
Cookie Data
Information collected through cookies and similar technologies including:
- Website preferences
- Shopping basket
- Analytics
- Advertising measurement
- Advertising personalisation (where consent is given)
How We Use Your Information
We only process your personal data where we have a lawful basis to do so.
| Purpose | Lawful Basis |
|---|---|
| Process and fulfil orders | Performance of a contract |
| Create and manage customer accounts | Performance of a contract |
| Process payments | Performance of a contract |
| Customer service | Performance of a contract / Legitimate Interests |
| Prevent fraud | Legitimate Interests / Legal Obligation |
| Improve our website | Legitimate Interests or Consent (where required) |
| Analytics | Consent where required |
| Email marketing | Consent or Soft Opt-In under PECR |
| SMS marketing | Consent |
| Personalised advertising | Consent |
Marketing Communications
We will only send marketing communications where permitted by law.
This may include:
- Email newsletters
- Promotional offers
- Product launches
- Event invitations
- SMS marketing
You can unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Replying STOP to SMS messages
- Contacting us directly
Even if you opt out of marketing, we may still send important service communications relating to your purchases or account.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
- Make the website function properly
- Remember your preferences
- Keep products in your basket
- Measure website performance
- Understand how visitors use our website
- Measure advertising performance
- Deliver personalised advertising where consent has been provided
You can manage your cookie preferences at any time using our Cookie Settings tool available on our website.
You can also control cookies through your browser settings.
Blocking some cookies may affect the functionality of the website.
Cookies We Use
Examples include:
Essential Cookies
- ASP.NET_SessionId
- BasketID
- Currency
These are required for the operation of the website.
Analytics Cookies
Examples include:
- _ga
- _gid
- _gat
These cookies help us understand how visitors use our website.
Advertising Cookies
Where consent has been given, we may use advertising cookies provided by Google and other advertising partners to:
- Measure conversions
- Understand advertising effectiveness
- Deliver personalised advertising
- Build remarketing audiences
Advertising cookies are only used after you have provided consent.
Google Services and EU User Consent
Our website uses Google services which may include:
- Google Analytics
- Google Ads
- Google Tag Manager
- Google Enhanced Conversions
- Google Consent Mode
- Google Customer Match
- Google Display & Video 360 (where applicable)
Where legally required, we will obtain your consent before:
- Storing or accessing information on your device using cookies or similar technologies.
- Collecting, sharing or using your personal data for personalised advertising.
- Sharing personal data with Google for advertising measurement, remarketing or audience creation.
Our cookie banner allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
- Withdraw consent at any time
We maintain records of consent where required by law.
If you withdraw consent, we will stop processing your data for those purposes that rely on consent.
For more information about how Google processes personal data, please visit:
https://policies.google.com/privacy
Third Parties Who May Process Your Data
Depending on the services you use, your personal information may be processed by trusted third-party providers including:
- Payment service providers
- Delivery and courier companies
- Website hosting providers
- Customer service software providers
- Email marketing providers
- SMS messaging providers
- Google LLC
- Google Ireland Limited
- Meta Platforms Ireland Ltd
- Microsoft
- Analytics providers
These organisations only process your information on our behalf where appropriate or as independent controllers where required.
We do not sell your personal data.
International Transfers
Some of our service providers may process personal data outside the United Kingdom or European Economic Area.
Where this occurs, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTA)
- EU Standard Contractual Clauses
- Adequacy Regulations
- Other lawful transfer mechanisms
Data Retention
We only retain personal data for as long as necessary.
Typical retention periods include:
- Customer accounts – while active
- Order records – up to 7 years for accounting and tax purposes
- Marketing consent records – until withdrawn plus any period required by law
- Analytics data – according to our analytics settings
- Customer service correspondence – as reasonably required
We use appropriate technical and organisational security measures including:
- SSL encryption
- Secure payment processing
- Restricted staff access
- Password protection
- Secure hosting
- Regular security updates
While we take appropriate precautions, no internet transmission is completely secure.
Your Rights
Under UK GDPR and EU GDPR you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your personal data
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with a supervisory authority
To exercise any of these rights please contact:
We may request proof of identity before responding.
Complaints
If you are unhappy with how we process your personal data, please contact us first.
You also have the right to complain to the Information Commissioner's Office (ICO):
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page together with the revised "Last Updated" date.
Where required by law, we will notify you of significant changes.
Contact Us
If you have any questions about this Privacy Policy or our handling of your personal data, please contact:
All Terrain Cycles
Shed 25
Salts Mill
Saltaire
West Yorkshire
BD18 3LA
Email: sales@allterraincycles.co.uk
Telephone: +44 (0)1274 588 488
Monday–Saturday
9:00am–5:30pm