Privacy policy

At All Terrain Cycles, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.allterraincycles.co.uk), sign up for marketing communications, or engage with our services. Please read this policy carefully to understand our practices regarding your personal data.

Information We Collect

We may collect and process the following data about you:

  • Personal Identification Information: Such as your name, email address, phone number, postal address, and payment details when you make a purchase or register on our site.
  • Marketing Preferences: Your preferences for receiving marketing communications from us (email, SMS, or both).
  • Usage Data: Including IP address, browser type, device information, and browsing behaviour on our website via cookies and other tracking technologies.

How We Use Your Information

We may use your information for the following purposes:

  • To Process Orders and Deliver Services: When you make a purchase or register an account.
  • To Provide Customer Support: For responding to queries, complaints, or concerns.
  • Email and SMS Marketing: With your explicit consent, we may use your email address or phone number to send you marketing communications about our products, services, promotions, and updates.
  • Website Optimisation: We use cookies and similar tracking technologies to improve the functionality and user experience of our website.

We may send a small file to your computer or other mobile or handheld device (such as smart ‘phones or ‘tablets’) when you visit our website. This will enable us to identify your computer, track your behaviour on our website and to identify your particular areas of interest so as to enhance your future visits to this website. We may use cookies to collect and store personal data and we link information stored by cookies with personal data you supply to us. Save for the use of cookies, we do not automatically log data or collect data save for information you specifically provide to us. You can set your computer browser to reject cookies but this may preclude your use of certain parts of this website.

Cookies

We use cookies and similar tracking technologies on our website to enhance user experience and analyze web traffic. You can manage your cookie preferences through your browser settings or our cookie consent tool.

Cookies can be managed and deleted - how to do this varies depending on your browser. Below are links to some of the most popular browsers' information on cookies

The below are a list of cookies which https://www.allterraincycles.co.uk/ uses

  • _ga, _gat, _gid, _gat_UA-46163266-3 = Google Analytics Tracking
  • ASP.NET_SessionId = A cookie that ASP.NET uses to store a unique identifier for your session
  • BasketID = Used to keep track of the items in your basket
  • Currency = Used to track your currency preferences

Email and SMS Marketing Compliance

Consent for Marketing Communications

We are committed to complying with the applicable laws governing email and SMS marketing, including the UK General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). We will only send you marketing emails or SMS messages if you have explicitly opted in to receive them.

  • Email Marketing: You will be asked to provide explicit consent (e.g., by ticking an opt-in box) before receiving any marketing emails from us.
  • SMS Marketing: Similarly, we will only send SMS marketing communications to you if you have provided your clear and specific consent.

How to Opt Out

You have the right to withdraw your consent for marketing communications at any time. You can:

  • Unsubscribe from Email Marketing by clicking the "unsubscribe" link at the bottom of any marketing email.
  • Opt-Out of SMS Marketing by replying "STOP" to any marketing text message.

After you unsubscribe or opt out, you will no longer receive marketing communications from us. However, we may still contact you for transactional or service-related communications (e.g., order confirmations, delivery updates).

Data Security

We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use and disclosure, unauthorised destruction or accidental loss.

Data Retention

You may ask us whether we are storing personal information about you by contacting us and, if you wish, we will provide you with a copy of the personal data we hold about you by email. We may ask for proof of your identity before providing any information and reserve the right to refuse to provide information requested if identity is not established.

Sharing of Your Information

We do not sell or rent your personal data to third parties. However, we may share your data with:

  • Service Providers: Such as delivery companies, payment processors, and marketing platforms, to help us fulfill orders and provide marketing services.
  • Legal Requirements: If required by law, we may disclose your personal information to authorities to comply with legal obligations.

Your Rights

Under the GDPR, you have certain rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
  • Right to Erasure: You can request the deletion of your personal data in certain circumstances.
  • Right to Restrict Processing: You can request that we limit the processing of your data under specific conditions.
  • Right to Data Portability: You can ask us to transfer your data to another organization.
  • Right to Object: You have the right to object to the processing of your data for direct marketing purposes.

To exercise these rights, please contact us at sales@allterraincycles.co.uk

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and we encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

All Terrain Cycles,
Shed 25,
Salts Mills,
Saltaire,
BD18 3LA

Tel: +44 1274 588 488
Monday to Saturday, 9am to 5.30pm