Expert Advice | Trusted by Cyclists Since 1907
Expert Advice | Trusted by Cyclists Since 1907
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Family Owned Independent Store

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Expert Advice & Customer Care

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ASHIMA

Ashima is a global leader in bicycle braking innovation, constantly pushing the boundaries of performance and design. From the revolutionary Pancake Brake (PCB) to advanced braking compounds that excel in both wet and dry conditions, Ashima continues to redefine what riders can expect from their brakes. The brand also pioneers smart solutions to cable routing and other key challenges faced by cyclists. Yet, Ashima never forgets the fundamentals—creating reliable, high-quality products for every rider and retailer. With a comprehensive range that meets all braking needs, Ashima stands as the go-to brand for cutting-edge bicycle braking systems.

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