In 1919 Henri Van Lerberghe won the Tour of Flanders by riding solo from start to finish. Before entering the Velodrome in Gent, he stopped and had a few beers. Afterwards on the podium he encouraged the people to go home because he was a half day in front of the peloton anyway. In that same year Lazer was founded, and just like Henri, we are at the front of the race.
